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NewsMax Magazine has one of the most influential and affluent audiences in America. Our subscribers are upscale buyers who like to read, purchase on-line, travel and seek out the best in life for their various pursuits.
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| Core Demographics* |
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| Gender |
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60% male |
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40% female |
| Wealth |
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14% net worth over $1,000,000 |
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7% net worth over $2,000,000 |
| Charity |
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98% donate to charities on an annual basis |
| Online Buyers |
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74% purchase on-line frequently |
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| Focus Demographics** |
| Age |
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17% 18 - 34 |
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15% 35 - 44 |
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22% 45 - 54 |
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56% 55 and above |
| Key Demographics |
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29% with annual income of $100,000 or more |
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85% Homeowners |
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27% travel and entertainment card users |
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91% bankcard users |
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70% married |
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36% upper management / business owners |
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| Lifestyle Demographics |
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29% with annual income of $100,000 or more |
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23% with children below age 19 at home |
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83% in professional / management / sales marketing occupations |
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80% completed college |
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24% completed graduate school |
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21% interested in national heritage |
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67% frequent charitable donors |
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40% active in stock and bond trading |
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39% frequent flyer account users |
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36% Bible / devotional readers |
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52% avid book readers / book purchasers |
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69% shop by catalog |
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26% fishing |
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17% hunting and shooting |
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22% good-life lifestyle / cultural event visitors |
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25% frequent foreign travelers |
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47% frequent U.S. travelers |
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22% wine connoisseurs |
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22% bicycling |
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44% physical fitness activities |
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26% golf |
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36% walking for health |
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37% avid sports TV watchers |
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65% cable TV subscribers |
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67% computer owners |
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46% gardening |
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42% dog owners |
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29% active health food buyers |
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26% active dieting information |
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| * |
NewsMax readership profile conducted in April 2003 |
| ** |
Equifax FOCUS study conducted in March 2005 |
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