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Readers are 1.2 times more likely to buy a European car compared to the general U.S. population |
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When buying an Asian import, readers are 2 times more likely to buy a Lexus |
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Among domestic cars, readers are 2 times more likely to buy a Cadillac, 1.4 times more likely to buy a Buick, and 1.2 times more likely to buy a Chrysler compared to the general population |
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When purchasing European imports, readers are 1.4 times more likely to buy a Mercedes Benz and 1.2 times more likely to buy a BMW |
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Readers are 1.2 times more likely to buy a car in the $25,000 - $34,999 range. |
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Readers are 2 times more likely to purchase a car in the $35,00 - $49,999 range, and 2 times more likely to purchase a car for $50,000 or more compared to the rest of the U.S. population. |
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More than 50% of NewsMax readers purchase cars that are mid luxury, basic luxury, and prestige luxury. |
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When purchasing trucks, including SUVs, readers are 2 times more likely to purchase Cadillac, 1.5 times more likely to purchase Chrysler, and 1.4 times as likely to purchase Lexus. |
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