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Romney Leads TV Ads, Obama King of Internet
Republican Mitt Romney burst from the pack to place more television ads than all of the other 2008 presidential contenders combined, a report issued Monday found. Through mid-June, Republican rivals Rudolph Giuliani and John McCain, and Democratic front-runners Hillary Rodham Clinton and Barack Obama hadn't run any TV ads at all, the Nielsen Co. said. Meanwhile, various Nielsen measurements indicate Obama is the king of the Internet among presidential candidates. Early on, Romney took advantage of his ability to raise money to push himself into the top tier of candidates. His TV advertising has introduced him to voters who don't know the former Massachusetts governor as well as Giuliani and McCain, campaign spokesman Kevin Madden said.
Story Continues Below "Many of the other top-tier candidates have already enjoyed a good amount of free media attention on their candidacies," he said. "We, on the other hand, have had to turn to paid advertising to make ourselves better known." The bulk of Romney's TV spots were concentrated in early decider states Iowa (2,036 ads) and New Hampshire (788 ads). But Romney has also run local ads in South Carolina, Florida, Georgia and Minnesota, Nielsen said. His ads are likely to spread soon to states with primaries on Feb. 5, including New York, North Carolina and Missouri, Madden said. The Giuliani campaign has run radio ads in most of the nation's major media markets, with a particular emphasis on Kansas City, Minneapolis-St. Paul and Providence, R.I., Nielsen said. Except for a few John Edwards ads, the only two Democrats with TV spots through June 10 were Bill Richardson (2,232 ads) and Chris Dodd (1,664). Richardson and Dodd, like Romney, need to increase a low public profile in a hurry. All of their ads were bought in New Hampshire and Iowa, Nielsen said. Republican Duncan Hunter earned the distinction of running the first TV ad in the campaign, on Feb. 18, or 625 days before Election Day. However, when President Bush ran in 2000, his first ad ran in August 1998. McCain has posted the most online advertising, far outpacing Romney and others on the Web, Nielsen said.
Democrats are getting much more "buzz" online than Republicans, a measure Nielsen reaches by adding up the number of times a candidate is mentioned in Web logs and discussion groups, Much of that Democratic chatter - nearly 46 percent - is about Obama. Clinton accounted for 32 percent of the buzz, Nielsen said. Obama's campaign Web site has been visited 647,000 times, compared to 498,000 for Clinton, Nielsen said. Visitors to Obama's Web site also tend to stay longer - an average of six minutes, 21 seconds.
© 2007 Associated Press.
Editor's note:
Read more on this subject in related Hot Topics:
2008 Presidential Race Inside Cover Stories
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