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NBC to Give Gore 75 Hours of Free Air Time

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NBC Universal will devote a whopping 75 hours of air time to showing Al Gore’s "Live Earth: The Concerts for a Climate in Crisis.”

And if Gore decides to run for president in 2008, the event would be "one of the largest ever, if not the largest, in-kind contributions to a presidential campaign,” according to The Media Research Center’s NewsBusters.org, a Web site dedicated to combating liberal media bias.

In addition to devoting all of NBC-TV’s Saturday, July 7 prime time to the concerts, CNBC will carry seven hours of coverage from 7 p.m. to 2 a.m. EDT, Bravo will show the concerts around the world for 18 hours beginning at 8 a.m. EDT, and the Sundance channel and the Universal HD channel will air the concerts for 22 hours each beginning at 4 a.m.

Also, NBC Universal’s mun2 will run a two-hour show at 5 p.m. and Telemundo will air a one-hour special at 7 p.m. On top of all that, MSNBC will broadcast special coverage of the concert events throughout the day.

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  According to a press release from NBC, "this monumental music event will bring together more than 100 of today’s hottest artists and two billion people to focus the world’s attention on this global climate crisis and what can be done to reduce global warming.”

The concerts will take place in New York, London, Tokyo, Shanghai, Hamburg, Istanbul, Johannesburg and Rio de Janeiro. The musical acts participating include Madonna, Sheryl Crow, Kelly Clarkson, Red Hot Chili Peppers, Melissa Etheridge, Bon Jovi, Kanye West, John Mayer, Black Eyed Peas and Duran Duran.

The press release concludes: "Live Earth marks the beginning of a multi-year campaign led by The Alliance for Climate Protection and its Chair, former Vice President Al Gore, to move individuals, corporations and governments to take action.”

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