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Mitt Romney: Early TV Ads Paying Off in Polls
With the first presidential nominating contests still more than six months away, Republican hopeful Mitt Romney is already spending heavily on advertising – with some positive results. The former Massachusetts governor has spent about $4 million on TV advertising since February, focusing mainly on two crucial early voting states, Iowa and New Hampshire. He increased his advertising in May, spending more than $2 million, according to the New York Times. Some media experts say the spending push is behind Romney’s surge to the top of several polls in Iowa and New Hampshire. This month the Romney campaign has begun advertising in South Carolina, another early primary state.
Story Continues Below None of Romney’s Republican competitors has aired any television spots. Romney’s advisers say the early advertising – the costliest early ad push in a presidential campaign – is necessary because "relatively few people across the country know who he is compared with his chief competitors” – Rudy Giuliani, John McCain and even potential candidate Fred Thompson, the Times reports. McCain adviser John Weaver said the early push would not matter in the long run because no one is paying attention at this point. But Steve McMahon, Howard Dean’s media adviser in 2003, pointed out that the Dean campaign was considered "mind-bogglingly early,” but the early push helped make the relatively unknown Dean a serious contender.
© NewsMax 2007. All rights reserved.
Editor's note:
Read more on this subject in related Hot Topics:
2008 Presidential Race Inside Cover Stories
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