Presidential hopeful Hillary Clinton has launched a mobile-to-mobile text-message campaign in an effort to reach more of America’s 236,000 cell phone users.
Users who text the word "Join” to 77007 will receive regular updates about the Clinton campaign, which will "ask for voters’ input and offer a feature allowing supporters to surf Hillary’s Web site on their mobile phones,” according to a statement from her campaign.
"By harnessing the power of text messaging, we can engage voters in the political process using the latest technology and provide personalized, local campaign updates to our supporters nationwide.”
The text-message initiative is "a sign the campaign is hunting for every possible vote in her bitter battle with rival Barack Obama,” the New York Post reported.
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The text-message launch didn’t go with a hitch, however. According to the Politics on the Hudson blog, the first version of the statement provided the wrong number to which supporters would send messages.