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Zogby: Hillary Benefits From '1984' Ad
Two-thirds of likely Democratic primary voters who had viewed the "Hillary 1984” video now sweeping across the Internet and the American political landscape said it will not change their opinions of presidential candidates Hillary Clinton of New York and Barack Obama of Illinois, a new Zogby Interactive video survey shows.
But the remaining one-third of likely primary voters were three times more likely to favor Clinton over Obama after seeing the video, the survey shows. Of those polled, 21 percent said they were either "offended” or "bothered” by the video, and that it made them more likely to support Clinton as a result. Just 7 percent said they were either "entertained” or "excited” by the video and were, as a result, more likely to support Obama’s run for the nomination.
Respondents viewed the 74-second video, which was embedded inside the Zogby Interactive survey, before answering questions. The survey, conducted March 19-21, 2007, included 1,805 respondents overall and carries a margin of error of +/- 2.4 percentage points. The survey includes a subset of 796 likely Democratic primary voters, which carries a margin of error of +/- 3.6 percentage points.
The parody video is a take–off on an Apple Computer ad based on George Orwell’s novel, "1984." It depicts Hillary Clinton as a "Big Sister” speaking to "zombies”, and was designed to puncture the notion that Clinton, who has held substantial leads in national public opinion polls in the race for her party’s nomination, is the inevitable nominee and that everyone must fall into line behind her campaign.
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Asked whether they were entertained by the video, a narrow plurality of 44 percent of likely Democratic primary voters agreed, while 40 percent said it was not entertaining.
While 34 percent of likely voting Democrats said it was a "mean-spirited attack on the Clintons,” another 19 percent said it was an "insightful commentary on an effort by the Clintons to dominate the Democratic Party presidential nomination process.”
Other respondents said the ad was confusing or not very creative. Some complained that such attacks should be saved for the 2008 general election campaign against Republicans. A small percentage of Obama supporters (11 percent) said they were offended by the "Hillary 1984” video and were, as a result, more likely to support Clinton instead.
© NewsMax 2007. All rights reserved.
Editor's note:
Read more on this subject in related Hot Topics:
2008 Presidential Race Inside Cover Stories
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