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Thursday, Sept. 21, 2006 11:07 a.m. EDT

Richard Branson Pledges $3 Billion for Global Warming Fight

British business mogul Richard Branson said Thursday he would invest about $3 billion to combat global warming over the next decade.

Branson, the billionaire behind the multi-platform Virgin brand, said the money would come from 100 percent of the profits generated by his transportation and airline sectors. It will then be invested in efforts to find renewable, sustainable energy sources in an effort to wean the world off of oil and coal.

He made the announcement in Manhattan on the second day of the Clinton Global Initiative, an annual conference of business, political and nonprofit leaders hosted by former President Clinton.

"Our generation has inherited an incredibly beautiful world from our parents and they from their parents," said Branson at a press conference with Clinton at his side. "We must not be the generation responsible for irreversibly damaging the environment."

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Clinton praised Branson, calling him one of the most "creative" and "committed" people he had ever known.

© 2006 Associated Press.

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