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Katie Couric Slides to Third Place
After Katie Couric’s four weeks as anchor of the "CBS Evening News,” the program is back where it was before she arrived on the scene – third place in the three-way race for viewers.
The multimillion-dollar campaign to launch Couric as anchor initially pushed the CBS program to the top of the heap as America’s most-watched newscast, debuting with more than 10 million viewers and then slipping down to about 7.9 million the second week.
But in the third week she attracted around 7.7 million viewers, second to Brian Williams’ 8.2 million on NBC, the Washington Post reports.
And preliminary figures indicate that in her fourth week she slid to third place with about 7.5 million viewers, while Williams had 8.2 million and Charles Gibson had 7.6 million on ABC.
Story Continues Below
CBS tried to put a positive spin on the ratings news, saying in a release that Couric should be congratulated for reversing the "historic pattern of first-month losses when anchors change.”
Editor's note:
Read more on this subject in related Hot Topics: Inside Cover Stories
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