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McDonalds Sells McRice Burgers in Asia
Fast-food eaters in Singapore and Taiwan are enjoying a new comfort food courtesy of McDonald's. The world’s largest fast-food company has added rice burgers – fried beef slices served between two pressed rice cakes – to its menu in Singapore after successfully launching the product in Taiwan. Singapore’s population of 4.4 million people is predominantly ethnic Chinese, Malay and Indian, with rice being a staple food item for all three ethnic groups. Reuters reports that McDonald’s based their Singapore decision on the successful sale of more than 5 million rice burgers in six months since adding the item to the menu at Taiwan restaurants.
Story Continues Below McDonalds sells 40 million burgers a year at more than 30,000 restaurants worldwide.
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