Then why did the serial name changer do it, asked the Post?

"I needed to simplify things," he told the Post, frankly admitting the confusion created by his last name change, in March 2003, was his initial cause for concern.

"Nobody knew what to call me," he explains. "I'd notice that people were uncomfortable when I'd meet them for the first time, and then they'd ask me what they should call me. I even started to get confused myself - and when I'd called someone on the telephone it took me a long time to explain who I was. Too long."

He also worried that the name P. Diddy could be bad for business.

"I went to a concert in Madison Square Garden last year and the crowd started to chant my name," he says dryly.

"Let's just say the name P. Diddy didn't quite flow. I realized immediately I had a problem."

Asked if this is the last name change he plans to make, Diddy doesn't skip a beat before replying: "I don't know. I never say never."

He could always drop the "dy" at the end, becoming simply "Did," and finally reach the end of the line with a modest "D," a name everyone can remember.

Editor's note:
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