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Sunday, July 31, 2005 5:32 p.m. EDT

Pro-choice Groups May Drop 'Choice' in Abortion Debate

The Democratic think tank Third Way - run by the same strategists who moved the party to the center on the gun issue - is crafting new message and policy ideas to help Democrats appeal to Red State voters on abortion, Newsweek reports in the current issue.

And the pro-choice groups themselves have begun tinkering with their approach, even considering whether to abandon the framework of "choice" itself. Last week Democrats signaled that abortion - or at least the general topic of "privacy" - will be a major issue at Supreme Court nominee John Roberts' confirmation hearings.

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"We've gotten a little far away from talking with people very much from the heart," admits Karen Pearl, interim president of Planned Parenthood. The Roberts hearings could give the movement a first chance to publicly test the new strategy, reports Newsweek Deputy Washington Bureau Chief Debra Rosenberg in the Aug. 8 issue (on newsstands Monday, Aug. 1).

After issuing a series of memos and a major poll on the issue this fall, Third Way will roll out a new strategy to help Democrats broaden their support without sacrificing the party's core values. In one forthcoming brief obtained by Newsweek, Third Way divides voters into abortion "polars" - those at each extreme, who believe it should always be legal or always illegal - and abortion "grays," those who believe abortion should be mostly legal or mostly illegal.

Surprisingly, Third Way found that Democrats were losing among abortion grays, even though more of them leaned pro-choice.

The pro-choice groups themselves have also been heatedly debating what to do. This spring, activists in New York and Seattle invited Berkeley linguist George Lakoff to speak about how to reframe the abortion issue.

"They found that choice wasn't playing very well," says Lakoff, who's become an unofficial guru to beleaguered Democrats. He told the groups it was no wonder: "choice" came from a "consumerist" vocabulary, while "life" came from a moral one.

In one of his more controversial suggestions, he advised the activists to reclaim the "life" issue by blaming Republicans for high U.S. infant-mortality rates and mercury pollution that can cause birth defects. "Basically what I'm saying is that conservatives are killing babies," he says.

Lakoff advised focusing on reducing unwanted pregnancies and suggested that the groups talk about "personal freedom," a phrase intended to evoke unpopular government intrusion into matters like the Schiavo case.

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