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Target Includes 'Christmas,' AFA Drops Boycott
American Family Association (AFA) has announced that it is ending its boycott of Target because the company has announced that it will include Christmas in their advertising and in-store promotions. "We are pleased to learn that Target has heard our concerns and decided to use Christmas in their advertising and marketing efforts. Since the company has responded positively, we see no need to continue the boycott,” said AFA Chairman Donald E. Wildmon. Nearly 700,000 people had signed up to join the Target boycott at afa.net on the AFA website. Wildmon said that many companies have decided to drop their ban on Christmas. In their official statement, Target said: "Over the course of the next few weeks, our advertising, marketing and merchandising will become more specific to the holiday that is approaching – referring directly to holidays like Christmas and Hanukkah. For example, you will see reference to Christmas in select television commercials, circulars and in-store signage.
Story Continues Below "We do not have a policy or intention of excluding the word ‘Christmas’ from our holiday advertising or marketing. Christmas images and themes have been used in our advertising and marketing in the past and you will continue to see these images and themes in the future.” "We think you will see a different approach next year,” Wildmon said.
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