Former Clinton White House political guru Dick Morris is urging his Bush administration counterpart Karl Rove to go negative on presidential rival John Kerry hard and fast.
"Bush needs to come out of the box with negative commercial after negative commercial," he told Fox News Channel's "Hannity & Colmes" Tuesday night, after Kerry's nine-state sweep locked up the nomination.
"I ran with Bill Clinton 14 months of $40 million in advertising," Morris recalled. "Bush is gonna run five months of $150 million of advertising. And in eight weeks, John Kerry is going to be a distant shadow of what he is now - if Bush goes negative."
Morris warned that some White House advisers will say that a negative campaign will be demeaning for Bush. And he predicted: "If they win the argument, Bush is gonna lose. But if he goes negative, he'll win."
Turning to the camera, Morris directly addressed Rove.
"Karl, if you're tuning in, don't let them go positive. Everybody now knows all there is to know about George Bush. The game now is to define John Kerry and let 'em have it."
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