Privacy Policy
Home | Money | Entertainment | Links | Advertise | Search | Cartoons | Contact | Shop March 20, 2010
Web
NewsMax.com
Powered by
 

From the NewsMax.com Staff
For the story behind the story...

Thursday, Oct. 14, 2004 11:04 a.m. EDT

CNN's Dobbs May Get Prime-time Slot

In yet another effort to shore up their sagging ratings, CNN's top brass are thinking about giving Lou Dobbs a juicy prime-time spot.

According to New York Daily News business correspondent Phyllis Furman, the network execs are considering moving their top-rated financial commentator's "Lou Dobbs Tonight" show to a higher-profile niche in prime time.

Story Continues Below

 

"It's being discussed," a CNN exec told the Daily News, which added that the move would not take place until after the November elections. Nor has any specific prime-time spot been decided upon, a CNN source told Furman.

"With the presidential election less than a month away, it's silly to speculate on programming changes," CNN spokesman Matthew Furman told the News.

A jewel in CNN's otherwise lackluster lineup, Dobbs has hit home with his vocal crusade against U.S. companies outsourcing U.S. jobs overseas.

Since the beginning of the summer, ratings for "Lou Dobbs Tonight" have surged 25 percent, to 472,000 households, and Dobbs is outpacing CNN overall, which is up 13 percent, the News revealed. As a result, ad rates for his show are among CNN's highest.

"He's the most familiar financial news personality on television," Horizon Media director of research Brad Adgate told Furman.

But moving Dobbs from his 6 p.m. spot at the end of the business day could be risky, Tom Rosentiel, director of the Project for Excellence in Journalism, told the News. "The prime-time audience has a different mind-set."

Moreover, Dobbs, who refuses to comment on the matter, may not be interested in any move from his current spot, CNN insiders told the News.

Editor's note:

  • Is America prepared for the next war? Click here now!

    Inside Cover Stories
    FBI Seeks 2 Mysterious Men on Ferry

    Publisher: Conservatives Do Read As Much As Liberals

    Romney Shrugs Off Mormon History Film

    Bob Grant to Return to Radio

    Carville Seeks Perfect '08 Bumper Sticker More Inside Cover Stories
     

  • Print Page Forward Page E-mail Us RSS Feed
     
    Home | Money | Entertainment | Links | Advertise | Search | Cartoons | Contact | Shop
    All Rights Reserved © 2010 NewsMax.Com

    102-104