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Political Parties Shuffle Spending Strategies
NewsMax.com Wires
Thursday, Sept. 28, 2006

WASHINGTON -- Republican and Democratic party strategists are rethinking their spending, shoving money for television advertising into states where their candidates need a boost and shaving it from contests that appear safe or hopeless.

Republican and Democratic officials familiar with the campaigns' advertising plans said both parties are spending more in a race in northeastern Pennsylvania, where Republican incumbent Don Sherwood looks increasingly vulnerable.

Republicans are also putting more money into races in Washington state and Indiana while Democrats are shifting dollars out of Vermont and planning to build up spending in one Iowa district and in former Republican Rep. Tom DeLay's congressional district in Texas.

The officials spoke on condition of anonymity because they're not authorized to reveal spending strategies.

Neither party appears to be expanding the field of competitive House or Senate races. Nor has the field shrunk by much. In only one case has the Republican Party pulled its financial support for a candidate - in Arizona's 8th District where Democrat Gabrielle Giffords is considered the favorite over Republican Randy Graf.

With only six weeks left before the election, strategists at the six national party committees are carefully calibrating how to best spend limited resources and how to craft media messages that resonate in different congressional districts.

At the end of August, neither the National Republican Congressional Committee nor the Democratic Congressional Campaign Committee had planned to spend money in the 10th congressional district of Pennsylvania, satisfied with leaving the campaigns to the two candidates - Sherwood and Democrat Chris Carney. But Sherwood has been dogged by stories over a now settled lawsuit with a former mistress and Carney has been cutting into Sherwood's support.

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The NRCC plans to spend nearly $1.4 million on advertising in the district; the DCCC now plans to spend more than half that amount.

Republicans also are planning for big advertising buys in Washington's 8th District in and around Seattle in the final two weeks of the campaign. They hope that will help incumbent Republican David Reichert withstand a final push from Democrat Darcy Burner.

Democrats have purchased more advertising time in Iowa's 3rd District, a seat where incumbent Leonard Boswell is fending off television ads from both the Republicans and the conservative activist who helped finance the anti-John Kerry Swift Boat ads in 2004.

In Senate races, the Democratic Senatorial Campaign Committee has canceled a week of television time in Minnesota and Arizona and cut back in Pennsylvania, according to a Democrat familiar with those ad plans.

© 2006 Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.

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