Sun-Times Reduces Circulation Numbers
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Friday, July 30, 2004
CHICAGO The Chicago Sun-Times has reduced its single-copy
circulation numbers by 23 percent, more than a month after the
paper's parent company announced it had inflated the numbers for
several years.
The 23 percent amounts to roughly 72,000 daily copies of the
paper, based on the Sun-Times' most recent publisher's statement
filed last fall.
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John Cruickshank, publisher of the Sun-Times, said Thursday that
it was too early to determine how much the company would owe
advertisers. Advertising rates are commonly set according to a
newspaper's circulation.
Hollinger International Inc., which owns the Sun-Times, said an
audit committee has retained an independent accounting firm to
"assist in its review" and expects to announce its findings
"within the next few weeks."
Hollinger International, which also owns The Jerusalem Post,
announced the circulation discrepancy June 15. It said the
overstatement was discovered when a new leadership team took over
there after Conrad Black stepped down as CEO of Hollinger
International in November. It did not say how much of the
Sun-Times' circulation was overstated.
The executives in charge of circulation for
the Sun-Times left their jobs two weeks after the announcement.
Advertisers filed two lawsuits against the Sun-Times and
Hollinger International in response.
Daily newsstand sales, or single-copy sales, account for about
65 percent of the paper's Monday-through-Friday circulation,
which stood at 481,798, according to the paper's latest filing with
Audit Bureau of Circulations.
Another Chicago newspaper company also announced in June
that it overstated circulation numbers. Tribune Co. said
circulation figures had been inflated at Newsday, a New York
tabloid, and at Hoy, the Spanish-language daily launched by Newsday
and owned by Tribune.
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