Microsoft Seeks Buyer for Slate
NewsMax.com Wires
Friday, July 23, 2004
SEATTLE Microsoft Corp. is in talks with five or six
potential buyers for its online magazine Slate, an executive said
Friday.
Scott Moore, general manager of MSN Network Experience, which
handles content for Microsoft's MSN division, said the company is
in early discussions with several media companies over a potential
sale.
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Moore declined to identify the companies, and cautioned that the
deals might not come to fruition. "We're at the beginning of the
process," he said.
Moore said that Microsoft had been approached before about a possible
sale of Slate but that this was the first time it was taking the offers
seriously. He said Microsoft was especially interested in a deal
that might allow it to create a partnership with another media
company, which could potentially help increase advertising revenue
on the MSN site.
Microsoft is most interested in a deal that would allow Slate to
continue to be found through the MSN network of Web sites, Moore
said. But he said it wouldn't be opposed to a deal that put
Slate's content elsewhere, either on the Web or in print.
He stressed that Microsoft was committed to continuing Slate even
if a deal did not come through.
"There's not any desire to sell Slate for the sake of selling
Slate," he said.
Jacob Weisberg, Slate's editor, called the interest in buying
the Web site "flattering."
"Microsoft's been a wonderful place for us for eight years. The
question is really whether there would be a better place in the
next stage in our development," he said.
Weisberg declined to comment further on the specifics of any
discussions, or how a change of ownership might be a better move
for the Web magazine.
Slate is part of Microsoft's MSN online division, which includes
its Hotmail e-mail service, Internet search portal and other Web
content.
The MSN business unit swung to an operating profit of $121
million in Microsoft's fiscal year that ended June 30, after losing
$567 million in the 2003 fiscal year. The company attributed the
turnaround to an increase in advertising revenue and a focus on
keeping costs down.
Slate itself is breaking even at this point, Moore said. The
site attracts about 5 million readers a month.
Political commentator and columnist Michael Kinsley founded
Slate with Microsoft's financial backing in 1996, and was its
editor until February 2002. In April, Kinsley was named editorial
and opinion editor at the Los Angeles Times.
During its eight years online, the Web magazine has become known
for its political commentary, quirky news and arts features and,
occasionally, its celebrity contributors.
Former stock analyst Henry Blodget wrote about the trial of
Martha Stewart for Slate and recently contributed a "Wall Street
Self-Defense Manual" on investing. Blodget paid $4 million to
settle charges from regulators about his stock ratings and was
banned permanently from the securities industry.
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