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Kerry Launching TV Advertising Blitz
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Tuesday, Jan. 27, 2004
WASHINGTON -- Democratic presidential candidate John Kerry will start running television ads on Wednesday in all seven of the next states to hold primary contests, becoming the first to buy commercials in delegate-rich and ultra-expensive Missouri, his advisers said Tuesday.

The multistate advertising blitz indicates that Kerry will compete for delegates in Arizona, South Carolina, Missouri, New Mexico, Oklahoma, Delaware and North Dakota, which hold contests Feb. 3.

Three of his rivals, Wesley Clark, John Edwards and Joe Lieberman, are advertising only in states where they think they have the best chance to pick up the most delegates. And, Howard Dean is in the dark in all of those states as his campaign determines where to play following New Hampshire's first-in-the-nation primary Tuesday.

Kerry, whose fund-raising struggles late last year led him to pump in nearly $7 million of his own money, had focused all of his advertising dollars on two states. He spent about $2.5 million in Iowa and at least $2 million in media markets that reach New Hampshire voters.

Kerry's surprise win in Iowa helped the campaign meet its goal of bringing in at least $1 million last week, a financial windfall that the campaign hopes will continue following New Hampshire's primary.

Polls show Kerry leading the field there, and his advisers say that a win combined with last-minute TV advertising will boost his momentum even further heading into next week's contests.

Missouri, with its 74 delegates, had been the only Feb. 3 state largely devoid of presidential campaign ads. The candidates did not bother to advertise in the high-priced media markets of St. Louis and Kansas City because they figured that favorite son Dick Gephardt would win the state. They are reconsidering now that the congressman is no longer in the race.

Kerry's rivals, meanwhile, have been on the air for weeks in some of the Feb. 3 states.

Clark, who did not compete in Iowa, has been on the air steadily in five of them. His advisers say that in the final week of campaigning he is continuing to run heavy levels of ads in South Carolina while pumping in considerably more money than he had been into Arizona, New Mexico, Oklahoma and North Dakota.

The retired Army general from Arkansas is slated to start running a new ad in those states Tuesday night that will claim he comes from a humble background and that he is the true outsider, compared with other Democrats in the field.

Meanwhile, Lieberman is running ads in four Feb. 3 states. And, Edwards is on the air in three after going up Tuesday in New Mexico for the first time.

Dean, a former Vermont governor, stopped running ads entirely in South Carolina, New Mexico and Arizona over the weekend to focus advertising dollars on New Hampshire, where advisers say he has spent between $800,000 and $850,000 in the stretch run, significantly more than his opponents.

Campaign advisers say scaling back advertising in those states does not indicate that Dean, who raised $41 million last year, is short on cash.

© 2003 Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.

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