Kerry Launching TV Advertising Blitz
NewsMax Wires
Tuesday, Jan. 27, 2004
WASHINGTON -- Democratic presidential candidate John Kerry
will start running television ads on Wednesday in all seven of the
next states to hold primary contests, becoming the first to buy
commercials in delegate-rich and ultra-expensive Missouri, his
advisers said Tuesday.
The multistate advertising blitz indicates that Kerry will
compete for delegates in Arizona, South Carolina, Missouri, New
Mexico, Oklahoma, Delaware and North Dakota, which hold contests
Feb. 3.
Three of his rivals, Wesley Clark, John Edwards and Joe
Lieberman, are advertising only in states where they think they
have the best chance to pick up the most delegates. And, Howard
Dean is in the dark in all of those states as his campaign
determines where to play following New Hampshire's
first-in-the-nation primary Tuesday.
Kerry, whose fund-raising struggles late last year led him to
pump in nearly $7 million of his own money, had focused all of his
advertising dollars on two states. He spent about $2.5 million in
Iowa and at least $2 million in media markets that reach New
Hampshire voters.
Kerry's surprise win in Iowa helped the campaign meet its goal
of bringing in at least $1 million last week, a financial windfall
that the campaign hopes will continue following New Hampshire's
primary.
Polls show Kerry leading the field there, and his advisers say
that a win combined with last-minute TV advertising will boost his
momentum even further heading into next week's contests.
Missouri, with its 74 delegates, had been the only Feb. 3 state
largely devoid of presidential campaign ads. The candidates did not
bother to advertise in the high-priced media markets of St. Louis
and Kansas City because they figured that favorite son Dick
Gephardt would win the state. They are reconsidering now that the
congressman is no longer in the race.
Kerry's rivals, meanwhile, have been on the air for weeks in
some of the Feb. 3 states.
Clark, who did not compete in Iowa, has been on the air steadily
in five of them. His advisers say that in the final week of
campaigning he is continuing to run heavy levels of ads in South
Carolina while pumping in considerably more money than he had been
into Arizona, New Mexico, Oklahoma and North Dakota.
The retired Army general from Arkansas is slated to start
running a new ad in those states Tuesday night that will claim he
comes from a humble background and that he is the true outsider,
compared with other Democrats in the field.
Meanwhile, Lieberman is running ads in four Feb. 3 states. And,
Edwards is on the air in three after going up Tuesday in New Mexico
for the first time.
Dean, a former Vermont governor, stopped running ads entirely in
South Carolina, New Mexico and Arizona over the weekend to focus
advertising dollars on New Hampshire, where advisers say he has
spent between $800,000 and $850,000 in the stretch run,
significantly more than his opponents.
Campaign advisers say scaling back advertising in those states
does not indicate that Dean, who raised $41 million last year, is
short on cash.
© 2003 Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.
Editor's note:
FREE e-mail alerts from NewsMax.com – click here now!
Have an Opinion About This? Click Here to Send an URGENT PriorityGram Today
Read more on this subject in related Hot Topics:
Sen John Kerry
2004 Elections