Nielsen Ratings: NewsMax's Web Traffic Skyrockets

Nielsen Ratings: NewsMax's Web Traffic Skyrockets

NewsMax.com
Monday, April 28, 2003

Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, reports that NewsMax.com is among the fastest-growing Web sites on the Internet.

The respected Web ratings agency has ranked NewsMax among the top tier of news Web sites, including MSNBC, CNN and BBC.

Nielsen says that in March NewsMax was the fourth-fastest-growing news site in the world as its audience grew by 51 percent. Traffic jumped from 1.2 million unique viewers in February to more than 1.8 million in March.

“While established news sources maintained their strong audience levels, the war in Iraq also sparked interest in different perspectives on world events,” said Greg Bloom, senior Internet analyst for Nielsen//NetRatings.

NewsMax’s growth outpaced even CNN, Fox News, Yahoo! News, NPR, Drudgereport, New York Post Holdings, Google, MSNBC and many other top news sources. NewsMax’s internal logs show that its Web traffic increased even more significantly than Nielsen indicates.

“With our red-hot Web site, as well as our premium print magazine with some 300,000 monthly readers, NewsMax has become the leading conservative news agency in America,” said Christopher Ruddy, president and CEO.

“With outlets like the New York Times so outwardly left-wing in their news coverage, the American people deserve a source that offers another perspective.”

NewsMax's success has been meteoric since its founding more than four years ago by journalist Christopher Ruddy. The media enterprise is headquartered in West Palm Beach, Fla., with a news bureau in Washington and other staff in New York and California, and employs about 50 people.

In a short order, NewsMax has become a major media force and continues to expand its reach. Last year NewsMax entered into a joint venture agreement with Random House to co-publish books. Under the arrangement two titles will be published this summer: Carl Limbacher’s "Hillary's Scheme" and James Hirsen’s "Tales of the Left Coast."

Earlier this year, NewsMax entered into a joint venture agreement with Five Star Travel, one of the nation’s leading cruise agencies, to provide travel services to our readership.

Brand or Channel Unique
Audience
(000)
Feb. 2003 Unique
Audience
(000)
Mar. 2003 %
Growth

1.Aljazeera.net* 79* 1,037 1208%

2.BBC World Service 2,053 5,295 158%

3.Reuters 1,223 2,103 72%

4.NewsMax.com 1,203 1,820 51%

5.Fox News 4,343 6,216, 43%

6.Drudgereport.com 1,777 2,529 42%

7.News International 1,774 2,470 39%

8.Google News 1,910 2,609 37%

9.NPR Online 1,376 1,771 29%

10.NYP Holdings 2,115 2,663 26%

11.MSNBC 19,640 24,333 24%

12.CNN 21,376 26,249 23%

13.The Boston Globe 2,414 2,812 16%

14.Yahoo! News 16,214 18,724 15%

15. NYTimes.com 8,349 9,546 14%

Source: Nielsen//NetRatings, March 2003

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